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The New ARCAM Radia AV Range Has Landed at Pure Theatre
The latest ARCAM Radia AV amplifiers and processor are now in stock at Pure Theatre – with selected models available to experience at our Experience Centre.
After months of anticipation, the new ARCAM Radia AV range has arrived, bringing ARCAM’s latest generation of home cinema amplification and processing to Pure Theatre.
The range ...
Best Home Cinema Solutions at Design & Build Awards 2025
We are delighted to announce that we have been named Best Home Cinema Solutions 2025 – West Midlands as part of the prestigious BUILD Magazine Design & Build Awards 2025.
The BUILD Design & Build Awards celebrate innovators transforming the modern built environment, recognising excellence across the global architecture, engineering, and ...
Pure Theatre at Homebuilding and Renovating 2026
We had an incredible time at the Homebuilding and Renovating Show 2026 at the NEC in Birmingham, connecting with thousands of homeowners currently renovating or self-building. It was inspiring to see so many people excited about the possibilities for their homes—and even more exciting to show them how concealed home technology can transform ...
New Kaleidescape Rack mount Shelves
We now have an array of AV Rack Mount Shelves available to fit Kaleidescape Devices, including the new Strato E Movie Player and Mini Terra Prime Movie Server. SHOP KALEIDESCAPE RACKS
Now Members of Made in Britain
We have been manufacturing in the UK for over 20 years, and we are now excited to announce that we have become a member of Made in Britain.
This further highlights our dedication to manufacturing our projector screens, projector lifts and AV Rack mount shelves in the UK to the very highest standards.
Wiim Amp Pro is our Latest AV Rack Shelf
Our latest AV Rack Mount Shelf is designed specifically for the WiiM AMP PRO and sits alongside our other popular Wiim Racks.Manufactured in-house with laser cut precision, same-day manufacture and Made in Britain quality assurance.Shop WiiM Rack Shelves
Homebuilding and Renovating 2025
We had an incredible few days exhibiting at the Homebuilding & Renovating Show 2025 at the NEC, and we'd like to thank everyone who stopped by our stand.
One of the highlights of the show was showcasing our full home cinema setup, featuring two different projector solutions to demonstrate the range of possibilities available for modern home ...
Grand Designs Live 2024
Grand Designs Live 2024 was another fantastic event for our team, and we were delighted to spend the show meeting homeowners, self-builders, renovators, and design enthusiasts from across the country.
As one of the UK's leading exhibitions for home design and innovation, Grand Designs Live provided the perfect opportunity to showcase what's ...
New Rack Mount Shelf for PS5 Pro
This newly designed AV Rack Mount is precision engineered to fit the new PS5 Pro device, the perfect addition to your AV Rack.
Best Home Theatre Solutions Company at the iBuild Awards.
We’re delighted to share that we have been named Best Home Theatre Solutions Company at the iBuild Awards.
This award recognises our commitment to delivering exceptional home cinema and entertainment experiences, combining innovative technology, expert design, and seamless installation to create spaces our clients love.
We would like to thank ...
Homebuilding & Renovating Show 2024
The Homebuilding & Renovating Show 2024 provided a fantastic opportunity to connect with homeowners at all stages of their property journey, from those planning ambitious self-build projects to families looking to enhance their existing living spaces.
Over the course of the event, we had countless conversations about how entertainment ...
Man Cave Expo 2023
We were thrilled to be part of the inaugural Man Cave Expo 2023, the UK's first dedicated exhibition celebrating the very best in man cave entertainment and design.
The event brought together enthusiasts, homeowners, and industry experts, all looking for inspiration to create their own ultimate spaces—from home cinemas and games rooms to garden ...
Concealed Cinema, Brighton and Hove
Winding down the spiral staircase in this Brighton and Hove property hides a wonderful entertainment space. Encompassing a kitchen, table tennis table, cinema area and direct access out to a court yard it is a hit with the teenage children in this clients home. The home owners chose Pure Theatre to supply the kit for this fabulous space, we worked ...
Period Property with projector screen, London
Many people think that technology like projectors can only be invested in if you have a modern space. Actually the concealed nature of our products makes them the absolute perfect fit for period properties. Styling a large TV into the space can be almost impossible, whereas a recessed projector screen can provide that all important screen when you ...
Screen in front of Bifold Doors, Whitchurch, Shropshire
Skylights in the roof, bifold doors and large windows, is it really possible to create a cinema room in such as space?
Well this customer proves it is indeed with beautiful results. After visiting Pure Theatre as shows and at our demo facility this customer chose a CR220 recessed projector screen which they cleverly fitted infront of their bifold ...
Projector Screen Hidden in Shelf, Surrey
Not everyone is looking for a full cinema system, some people simply want a bigger screen than they can achieve with a TV.
This customer wanted to keep their TV but have a hidden screen which could be used for movies or sport. They chose the Pure Theatre CR200 recessed projector screen and rather than fitting it into a ceiling they installed it ...
Media Wall with Concealed Home Cinema, Rugby
Many of our customers are looking to create media walls but want them to look great when they are not watching movies or TV.
Using a recessed projector screen is a fantastic way to achieve the big screen you want for watching movies yet provides you with the ability to hide it all way when not in use.
This customers home in Rugby, UK features our ...
Media wall with Concealed cinema system, Northampton
A Lovely media wall example from one of our customers, featuring our CR300 Projector Screen providing a whopping 131" viewing area, recessed into the custom built cabinetry. Projection comes from the Laser EH-LS11000W projector from Epson, hidden away in the CR50 projector lift.
Sound comes from a Monitor Audio setup including 2 x CP-IW260X ...
Living Room Home Cinema, Poland
This customer's home in Poland benefits from a versatile living space that transforms into a home cinema at the touch of a button thanks to a recessed projector screen. The screen and speaker system were incorporated as part of the lounge design during a full house build.
Visits to the Homebuilding and Renovating show during the design ...
Hidden Home Cinema, Shropshire
This Shropshire home really captures what is possible in a regular living room. At first glance, this space looks like a very ordinary living room but it hides a wonderful secret. With the touch of a button, a projector and projector screen lower down to reveal an impressive home cinema.
Our CR260 projector screen offers the owners a huge ...