To ensure that our customers can see the products in action we have a short throw demo area, a concealed home cinema demo area and an impressive dedicated home cinema which has been given the Arcam's Centre of Cinematic Excellence mark of approval.

1. Concealed Home Cinema Demo Room

Our concealed home cinema products allow the projector, screen and speakers to recess into your ceiling and walls. This demo room has been designed to replicate the feel of a normal living room. Showing you how the projector will cope with light and how the audio will perform with hard floors and un-sound proofed walls.


2. Dedicated Home Cinema Room 

Our dedicated home cinema demo room is one of the best in the country. It is one of Arcam's Centres of Cinematic Excellence.

Lower yourself into the super comfortable Moovia Cinema Seating and prepare to be amazed at the incredible immersive sound in this room. We have two ranges of the Moovia seating in our demo room this includes the Venice and Dallas.

Our specialists will talk you through the product options and provide unbiased advice on what would work best for you. Buying direct from Pure Theatre means that you can choose the products you want.

3. Ultra Short Throw Demo Area and Shop

An Ultra Short Throw projector (Laser TV) will provide you with an almost plug and play home cinema option. UST projectors can simply be placed on a cabinet in front of a wall or screen. Our short throw demo area located in our shop is a great way to see the quality of these projectors first hand.

In our shop we sell a wide range of AV equipment, not only this but our speakers are hooked up so you can hear how good they are in person.

Where are we?

Situated in Donnington, Telford just a few minutes off the M54, our facility is easy to get to from any location. If you’d prefer to commute via train, let us know and a member of our team will be happy to collect you from the station just under 5 minutes away. Many of our customers travel hours to our facility from all parts of the country, if you’d like to make a day of your visit, we are located around 15 minutes from the world heritage site of Ironbridge with beautiful views and traditional british pubs.