Pure Theatre CR35 Projector Lift

Pure Theatre CR35 Projector Lift is our second smallest ceiling recessed Projector Lift, designed to hide your projector in the ceiling when it's not being used.

In Stock | Next Day Delivery Available

Colour White

Description / Pure Theatre CR35 Projector Lift

CR35 Projector Lift


The CR35 projector lift is one of our entry level retractable projector ceiling mount used to hide your projector into the ceiling when it's not being used. The motorised feature of the projector lift allows it to retract at the touch of a button.

Due to the small size of the projectors, the fitting of the lift has to be more accurate to ensure the lens is central to the screen and the throw distance is correct.

Side View Dimensions

Looking from the side view you can see this is one of our smaller projector lifts and will fit in standard 8" joists, with a distance of 420mm between joists.

View Dimensions PDF


Rear View Dimensions

Looking from the rear view you can see that the width required above the plasterboard cutout is 590 mm.

Note that the minimum width above the plasterboard is wider then the plasterboard cutout, as the actuators are wider and these step over the plasterboard when installed.

View Dimensions PDF

Concealed Solution

A unique lightweight aluminium construction encases the projector whilst retaining a smooth exterior profile.

This enables home owners to have a fully recessed lift mechanism that is only seen when it’s meant to be.

Easy Installation

As with our screens, lifts are designed with installation in mind, and can easily be fitted to standard ceilings creating the most compact in-ceiling projector lifts available.

Our unique mounting system means you don’t even have to paint the ceiling after fitting.

Built In Control System

Designed and programmed in-house, our control system provides the most advanced features of any screen in the world.

  • 12v trigger/Dry Contact Input
  • 12v trigger/IR Emitter Output
  • RS232 Communication Port

Compatible with all known home automation systems

Quiet and Precise

Our 24v DC linear actuator drive motors provide the fastest, most reliable, and precise operation.

Linked to our own advanced current sensing control system ensures that the lift closes seamlessly every time with near silent operation of only 35dB.

Advanced Construction

Whether its the hi-tech Drylin linear bearings or the lightweight aerospace grade alloy construction, that we bond rather than weld for superior performance, we ensure every detail has been meticulously worked out to provide the perfect motorised lift.

Software Configuration App

Do you want to change the way the projector lift operates, update firmware, or simply see how many times it’s gone up and down?

Well now you can with our Control Pad software. Free to download, It has all the features you could possibly need.


Pure Theatre Projector Lift's can be Powder Coated in-house to allow for a custom finish in your choice of colour. For an additional charge, our expert engineers can help to conceal your Projector Lift just that bit further to allow for an effortless blend into any chosen living space. 

Pure Theatre is an established engineering company specialising in products which transform any room into a home cinema. Providing a combination of the latest branded technology with UK manufactured motorised housings we have all the elements needed for you to install your perfect home cinema.

To ensure that our customers can see the products in action we are proud to give public access to our Ultimate Home Cinema Centre. The centre include an short throw demo area, a concealed home cinema demo area and an impressive dedicated home cinema which has been given the Arcam's Centre of Cinematic Excellence mark of approval. 

Offering the very latest technology from top brands including Sony, Epson, JVC, Dali, Monitor Audio and more. Not only serving customers online but also at our physical retail facility in Telford, Shropshire.

"Amazing customer service & amazing product! Highly recommend"

Amy Wong


"Very honest company - spoke to a gentleman called Mick - very impressed - a company that gives an honest opinion father than just sell you anything - very rare nowadays and therefore highly commendable - highly recommended."



"Good range of products, quick delivery and first class technical support when requested."

Geoffrey Graves


"Pure Theatre was excellent from start to end. I found the phone consults to extremely helpful, tailored to my specific needs and professionally done; no upselling, no talking down to you, etc. The email follow-ups were equally helpful, and very timely (after accounting for time zone changes).

Once we were ready to order some products, the ordering and shipping process was easy and seamless. The products shipped in 2–3 days despite us being located in California, USA.

Finally, the installed product is excellent. After having seen some sketchy-looking in-ceiling installations using other products, I was admittedly a bit worried, but the lift and projector are nearly invisible and look very polished. We're super happy with our purchase!"




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Lead TimeIn Stock | Next Day Delivery Available........
ManufacturerPure Theatre
Lift Dimensions (W x D x H)54cm x 49cm x 21cm
Max. Projector (W x D x H)38cm x 35cm x 19cm
Maximum Weight (kg)12 kg
Raise / Lower time5 seconds
Noise:30 decibels
Power Supply100-240VAC 50/60Hz
Power Usage max: 375W / Stationary:
Warranty5 years return to base
Weight (Kg)9 Kg



These are the downloads of the pdf's


180cm Ceiling Recessed Projector Screen
As low as £1,050.00 £875.00
Pure Theatre CR160 Recessed Projector Screen
As low as £950.00 £791.67
200cm Ceiling Recessed Projector Screen
As low as £1,150.00 £958.33
220cm Ceiling Recessed Projector Screen
As low as £1,250.00 £1,041.67


Customer Reviews

Review by Oluseye
This is one product I installed that gave me a best quality, ease of setup and perfect aesthetics well fit into the celing.
Review by Greg
Quality bit of kit - I can’t think of anything they ain’t done that makes installation any easier - quality build and highly recommended

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