Custom Built Option
As we design and build all of our products in-house, we are sure to have a rack shelf to suit your needs.
But don’t worry, if you have a device that doesn’t already have a rack mount shelf, we will custom make one for you.
Simply send us your device so we can scan it.
Then collect when it's ready.
Finished to Perfection
Using computer aided design and laser cut contours we ensure that your devices fit perfectly every time.
To finish, we use a hard wearing powder coated finish, in matt black texture, so you can be sure your AV equipment will look right at home.
No Expense Spared
To ensure that your AV device is mounted neatly in the middle of each rack mount shelf, we incorporate an additional spacer tray where necessary, to lift up the device.
This may cost a little more to manufacture, but we know that it’s the right thing to do.
Safe and Secure
Our rack mount trays incorporate a rubber edged clamping bar that holds your device in place.
This not only keeps it secure but also stops the device moving around when buttons are being pressed.
The Pure Theatre™ Rack Mount kit is designed to be fixed near to the front of any cupboard or piece of furniture.
It’s that simple to convert a cupboard or custom made piece of furniture into a fully fledged AV rack.
Infra Red Emitter
Sometimes you will need to position an IR emitter on the front of your device, for additional control.
We thought of that too! by incorporating a small wire slot directly under the IR receiver location.
Pure Theatre is an established engineering company specialising in products which transform any room into a home cinema. Providing a combination of the latest branded technology with UK manufactured motorised housings we have all the elements needed for you to install your perfect home cinema.
To ensure that our customers can see the products in action we are proud to give public access to our Ultimate Home Cinema Centre. The centre include an short throw demo area, a concealed home cinema demo area and an impressive dedicated home cinema which has been given the Arcam's Centre of Cinematic Excellence mark of approval.
Offering the very latest technology from top brands including Sony, Epson, JVC, Dali, Monitor Audio and more. Not only serving customers online but also at our physical retail facility in Telford, Shropshire.
"Amazing customer service & amazing product! Highly recommend"
"Very honest company - spoke to a gentleman called Mick - very impressed - a company that gives an honest opinion father than just sell you anything - very rare nowadays and therefore highly commendable - highly recommended."
"Good range of products, quick delivery and first class technical support when requested."
"Pure Theatre was excellent from start to end. I found the phone consults to extremely helpful, tailored to my specific needs and professionally done; no upselling, no talking down to you, etc. The email follow-ups were equally helpful, and very timely (after accounting for time zone changes).
Once we were ready to order some products, the ordering and shipping process was easy and seamless. The products shipped in 2–3 days despite us being located in California, USA.
Finally, the installed product is excellent. After having seen some sketchy-looking in-ceiling installations using other products, I was admittedly a bit worried, but the lift and projector are nearly invisible and look very polished. We're super happy with our purchase!"
Find more reviews on Trustpilot
When ordering, all of Pure Theatres’ product dimensions and specifications are as listed on the website.
Orders may be subject to manufacturer lead times; however, these will be advised by Pure Theatre at the time of ordering.
Customised products are built to the customers specification and can feature changes to a products’ size functionality and finish. Once you have placed your order, please contact the Pure Theatre team to discuss any customisation requirements.
Orders will be subject to design and production lead times which will be advised at the time of ordering. Please ensure that full model numbers are specified when ordering. Failure to provide details may result in design and production delays.
We pride ourselves on providing a range of quality products to suit all of our client home cinema requirements, however we understand that sometimes products need to be returned. Whether your item has developed a fault, is damaged or is no longer required, we can help you out.
How to return an unwanted product?
An unwanted product can be returned for a full refund within 21 days of delivery as long as it’s still in its original, unopened packaging. This returns policy for unopened goods is in addition to your statutory rights.
Separately to the 21 day policy above, and in accordance with your rights when you purchase goods online or over the phone, unwanted items can be returned even if you have opened them for inspection as long as you let us know within 14 calendar days from the day after delivery. Once you have told us you want to return an item, you should do so without undue delay and not later than 14 days from the day on which you informed us of your decision to cancel the order. You can examine the goods as you would in a shop but to obtain a full refund you must not start using them or install them. The goods must be returned in ‘as new’ condition and in their original packaging.
Returns and exchanges can only be processed with proof of purchase. This can be the sales receipt, a bank statement or an online sales invoice. Please contact the Pure Theatre team on 01952 898 533 to obtain an RMA number prior to returning the goods.
How do I return a faulty product?
Within 30 days of purchase or delivery, you may return a faulty product for an exchange or refund. Please contact the Pure Theatre team on 01952 898 533 to obtain an RMA number prior to returning the goods.
Please note we do not cover faults caused by accident, neglect misuse or normal wear and tear.
How do I return a damaged or incorrect product?
If you unpack your product and find it damaged or incorrect, please contact the Pure Theatre team on 01952 898 533 as soon as you can so that we can arrange a return or exchange product for you.
Returns and exchanges can only be processed with proof of purchase. This can be the sales receipt, a bank statement or an online sales invoice. Please provide your order numbers when you return a product.
Customised Product Returns
Please note that customised products can not be returned unless there are manufacturing defects or shipping damage. If this is the case, please contact the Pure Theatre team within 7 days of delivery to discuss in further detail.
If you choose to cancel an order that you have not yet received, please call 01952 898 533 to speak to a member of the Pure Theatre team to discuss whether you would like a refund or exchange. To speed up the process, please ensure you have your order number to hand before calling.
Pure Theatre (www.puretheatre.com) owns and operate this Website. This document governs your relationship withwww.puretheatre.com(“Website”). Access to and use of this Website and the products and services available through this Website (collectively, the "Services") are subject to the following terms, conditions and notices (the "Terms of Service"). By using the Services, you are agreeing to all of the Terms of Service, as may be updated by us from time to time. You should check this page regularly to take notice of any changes we may have made to the Terms of Service.
Access to this Website is permitted on a temporary basis, and we reserve the right to withdraw or amend the Services without notice. We will not be liable if for any reason this Website is unavailable at any time or for any period. From time to time, we may restrict access to some parts or all of this Website.
You must not misuse this Website. You will not: commit or encourage a criminal offense; transmit or distribute a virus, trojan, worm, logic bomb or any other material which is malicious, technologically harmful, in breach of confidence or in any way offensive or obscene; hack into any aspect of the Service; corrupt data; cause annoyance to other users; infringe upon the rights of any other person's proprietary rights; send any unsolicited advertising or promotional material, commonly referred to as "spam"; or attempt to affect the performance or functionality of any computer facilities of or accessed through this Website. Breaching this provision would constitute a criminal offense and www.puretheatre.com will report any such breach to the relevant law enforcement authorities and disclose your identity to them.
We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of this Website or to your downloading of any material posted on it, or on any website linked to it.
Intellectual Property, Software and Content
The intellectual property rights in all software and content (including photographic images) made available to you on or through this Website remains the property of www.puretheatre.com or its licensors and are protected by copyright laws and treaties around the world. All such rights are reserved by www.puretheatre.co.uk and its licensors. You may store, print and display the content supplied solely for your own personal use. You are not permitted to publish, manipulate, distribute or otherwise reproduce, in any format, any of the content or copies of the content supplied to you or which appears on this Website nor may you use any such content in connection with any business or commercial enterprise.
Terms of Sale
By placing an order you are offering to purchase a product on and subject to the following terms and conditions. All orders are subject to availability and confirmation of the order price.
Dispatch times may vary according to availability and subject to any delays resulting from postal delays or force majeure for which we will not be responsible.
In order to contract with www.puretheatre.com you must be over 18 years of age and possess a valid credit or debit card issued by a bank acceptable to us. www.puretheatre.com retains the right to refuse any request made by you. If your order is accepted we will inform you by email and we will confirm the identity of the party which you have contracted with. This will usually be www.puretheatre.com or may in some cases be a third party. Where a contract is made with a third party www.puretheatre.com is not acting as either agent or principal and the contract is made between yourself and that third party and will be subject to the terms of sale which they supply you. When placing an order you undertake that all details you provide to us are true and accurate, that you are an authorized user of the credit or debit card used to place your order and that there are sufficient funds to cover the cost of the goods. The cost of foreign products and services may fluctuate. All prices advertised are subject to such changes.
(a) Our Contract
When you place an order, you will receive an acknowledgement e-mail confirming receipt of your order: this email will only be an acknowledgement and will not constitute acceptance of your order. A contract between us will not be formed until we send you confirmation by e-mail that the goods which you ordered have been dispatched to you. Only those goods listed in the confirmation e-mail sent at the time of dispatch will be included in the contract formed.
(b) Pricing and Availability
Whilst we try and ensure that all details, descriptions and prices which appear on this Website are accurate, errors may occur. If we discover an error in the price of any goods which you have ordered we will inform you of this as soon as possible and give you the option of reconfirming your order at the correct price or cancelling it. If we are unable to contact you we will treat the order as cancelled. If you cancel and you have already paid for the goods, you will receive a full refund.
Delivery costs will be charged in addition; such additional charges are clearly displayed where applicable and included in the 'Total Cost'.
Upon receiving your order we carry out a standard authorization check on your payment card to ensure there are sufficient funds to fulfil the transaction. Your card will be debited upon authorisation being received. The monies received upon the debiting of your card shall be treated as a deposit against the value of the goods you wish to purchase. Once the goods have been despatched and you have been sent a confirmation email the monies paid as a deposit shall be used as consideration for the value of goods you have purchased as listed in the confirmation email.
(d) Payment by Finance
We are acting as a credit broker to offer you finance with etika Finance UK Ltd FRN 697658 and offer you the following payment options.
0% 12 months
0% 24 months
0% 36 months
9.9% 12 months
9.9% 24 months
9.9% 36 months
9.9% 48 months
16.9% 12 months
16.9% 24 months
16.9% 36 months
16.9% 48 months
Disclaimer of Liability
The material displayed on this Website is provided without any guarantees, conditions or warranties as to its accuracy. Unless expressly stated to the contrary to the fullest extent permitted by law www.puretheatre.com.co.uk and its suppliers, content providers and advertisers hereby expressly exclude all conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity and shall not be liable for any damages whatsoever, including but without limitation to any direct, indirect, special, consequential, punitive or incidental damages, or damages for loss of use, profits, data or other intangibles, damage to goodwill or reputation, or the cost of procurement of substitute goods and services, arising out of or related to the use, inability to use, performance or failures of this Website or the Linked Sites and any materials posted thereon, irrespective of whether such damages were foreseeable or arise in contract, tort, equity, restitution, by statute, at common law or otherwise. This does not affect www.puretheatre.com's liability for death or personal injury arising from its negligence, fraudulent misrepresentation, misrepresentation as to a fundamental matter or any other liability which cannot be excluded or limited under applicable law.
Linking to this Website
You may link to our website, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link from any website that is not owned by you. This Website must not be framed on any other site. We reserve the right to withdraw linking permission without notice.
Disclaimer as to ownership of trade marks, images of personalities and third party copyright
Except where expressly stated to the contrary all persons (including their names and images), third party trade marks and content, services and/or locations featured on this Website are in no way associated, linked or affiliated with www.puretheatre.com and you should not rely on the existence of such a connection or affiliation. Any trade marks/names featured on this Website are owned by the respective trade mark owners. Where a trade mark or brand name is referred to it is used solely to describe or identify the products and services and is in no way an assertion that such products or services are endorsed by or connected to www.puretheatre.com.
You agree to indemnify, defend and hold harmless www.puretheatre.com, its directors, officers, employees, consultants, agents, and affiliates, from any and all third party claims, liability, damages and/or costs (including, but not limited to, legal fees) arising from your use this Website or your breach of the Terms of Service.
www.puretheatre.com shall have the right in its absolute discretion at any time and without notice to amend, remove or vary the Services and/or any page of this Website.
If any part of the Terms of Service is unenforceable (including any provision in which we exclude our liability to you) the enforceability of any other part of the Terms of Service will not be affected all other clauses remaining in full force and effect. So far as possible where any clause/sub-clause or part of a clause/sub-clause can be severed to render the remaining part valid, the clause shall be interpreted accordingly. Alternatively, you agree that the clause shall be rectified and interpreted in such a way that closely resembles the original meaning of the clause /sub-clause as is permitted by law.
We operate a complaints handling procedure which we will use to try to resolve disputes when they first arise, please let us know if you have any complaints or comments.
If you breach these conditions and we take no action, we will still be entitled to use our rights and remedies in any other situation where you breach these conditions.
The above Terms of Service constitute the entire agreement of the parties and supersede any and all preceding and contemporaneous agreements between you and www.puretheatre.com. Any waiver of any provision of the Terms of Service will be effective only if in writing and signed by a Director of www.puretheatre.com
Pure Theatre is a trading name of Geomics Limited registered in England & Wales, registration number 04728534. Registered office address is 36 Chancery Park, Priorslee, Telford, Shropshire, TF2 9GP. Tel: 01952 898 533 & Email: firstname.lastname@example.org.
Geomics Limited is authorised and regulated by the Financial Conduct Authority, FCA registration number 943376.
Geomics Limited trading as Pure Theatre acts as a credit broker and is not a lender, introducing customers to etika Finance UK Ltd.
etika (a trading name of etika Finance UK Ltd) is a company registered in England and Wales 07440512 and authorised and regulated by the Financial Conduct Authority, registration number: 697658.
Registered address: WeWork, No.1 Spinningfields, Quay Street, Manchester, M3 3JE.
Tel: 0800 028 9321
|Construction Material||16-gauge Mild Steel|
|Weight (Kg)||5.2 Kgs|